Crafting the Ideal Sales and Marketing Strategy
Determining whether to sell your products directly or to go through a distribution network is a pivotal decision in your business model, and our 151 Advisors team will help walk you through the decision points and create a channel development strategy that puts you in a position to be successful quickly. Whether you need more contacts and more information around getting started, or have already done a significant amount of homework and simply need strategic and marketing direction, our channel development consulting team meets you where you are in your product lifecycle to create channel focused strategy plans that deliver results.
Industry analysts have seen a marked increase in the effectiveness of long-term channel marketing promotions such as trips, prizes and financial incentives within a variety of different verticals. Our advisors can work with you to ensure that your product or services package stands out from your competitors, making it strategically more attractive to channel partners. With the exceptionally high launch (and failure!) rate of new ventures, ensuring that your project is fully developed before pitching to potential sales channels and partners provides a higher level of confidence in the quality of your business plan. With some estimates as high as 33,000 new products entering the global market each month, competition is fierce — making it critical to your long term success to find exactly the right partners and channels in which to introduce your offerings.
Less than 20 percent of new business ventures will be successful. Our contacts, our knowledge of a variety of industries and our channel marketing expertise can make the difference between a launch that fizzles and “the next big thing.”