Organizations of all sizes are under siege from competitors, but some businesses are better-equipped to succeed in the long run. Why is that?
Forming an effective go to market strategy requires innate knowledge of business and marketing, a robust network of partners and industry contacts and the ability to bring substantial mental energy to bear on a project. All the effort, vitality and direction come down to a single metric for success.
The 151 Advisors team are experts in global execution, with the industry cachet to open doors with software and hardware vendors, telecom operators and other high-value potential partners and customers. Your product or service deserves support from the finest possible team who’ve spent their careers honing their craft.
From defining a customer experience that will build brand advocates to creating a digital strategy that takes advantages of the strengths of your business and technology teams, our experts will work with you to personalize an approach that virtually guarantees success. We actively review the marketplace to ensure you’re hitting the niche that is ideal for your particular offering, supporting a strong launch and ongoing sales. Creating your roadmap to success requires three key elements:
Define Key Differentiators
Far beyond a traditional SWOT chart, 151 Advisors dig deep into your current customer base and review key competitors to define the differentiation points that are making a difference in the market. Not only will we look for gaps in the products and services offerings, but we also review supply chain and operations strategies that will help drive growth throughout your organization. Bring products to market faster and transform your operations for competitive agility and maximum effectiveness by looking at profitability in a whole new way.
Effectively Target Customers
Defining your target customer is more than simply finding someone interested in your services and diving in head-first. Our team takes the time to work with your business leaders to create benefits language that will overcome challenges from potential customers. All steps lead towards closing your first few deals and creating long-term value for customers who will be your brand advocates in the future.
Sales Strategy Optimization
Our team brings decades of executive management experience to the table in a variety of different verticals, allowing us to guide you through the pitfalls and determine the most attractive path for your business venture that leads to increased revenue.
Each project contains unique resource constraints, which can be a challenging minefield where one misstep can bring down a promising venture. When we walk with you to create a go to market strategy, our advisors bring long-term process knowledge to offset any resource constraints in budgets, sales resources and even investor support. We will work directly with you to define an actionable budget and project plan that leads to success for the venture.
Business transformation doesn’t occur overnight, and neither does success — they both take hard work, a great deal of knowledge and the support from professionals to make it happen. Let 151 help define GTM strategies that will position your next venture for success. Contact us today at 917-521-5272.