ATLANTA, GA – Calysto Communications, a global, social, and traditional PR firm specializing in communications technologies, today revealed it is launching a new strategic partner program called Calysto’s ‘More than PR’ Partner Program. The new program is designed to help its clients accelerate their marketing and overall business success.
Calysto’s first partner in the program is 151 Advisors, a leading business marketing consultant and advisory firm that helps mobile, wireless, and web-based software and technology companies build and execute go-to-market strategies to drive revenue growth.
“Calysto’s clients as well as the industry’s influencers have long considered Calysto a valuable business partner, not just a PR firm,” said Laura Borgstede, Calysto’s CEO. “Calysto’s new ‘More than PR’ Partner Program is one more example of how we strategically position our clients to help them successfully take their businesses to the next level.”
“Our first-to-be-announced strategic partner, 151 Advisors, helps technology companies grow their business by reaching the right customers — and by communicating the right message to these potential customers via the most appropriate channels,” said Borgstede. “It’s one more example of how Calysto is helping its communications technology clients get in front of the right audiences — whether that be media, analysts, investors, customers or a customer’s channel.”
“151 Advisors has a proven track record of helping our technology clients develop and execute their business strategies and successfully take their products and services to market, and we recognize that strategic public relations can be an invaluable tool to help companies accomplish those goals,” said Steve Brumer, Partner at 151 Advisors. “That’s why we’re so excited about our new partnership with Calysto and the potential it has to boost our clients’ success.”
Calysto has a long history of using PR to help companies take their businesses to the next level. For example, Calysto has taken 20+ clients through a successful exit (whether IPO or acquisition), advising them how to use PR to increase the valuation of their company and to attract the attention of potential buyers. Calysto’s successful PR campaigns have generated new business leads for clients that have helped generate triple-digit sales growth.
About 151 Advisors
151 Advisors is a strategic business marketing consultant that helps technology companies solve critical business challenges, seize new market opportunities, and achieve real results. The company helps mobile, wireless, and web-based software and technology companies build and execute go-to-market strategies to drive revenue growth. 151 Advisors works with companies of all sizes — from growth-stage startups to large global corporations — and has more than 100 years of combined experience building profitable technology companies.
About Calysto Communications
Founded in 1999, Calysto Communications is a global social and traditional PR firm focused solely on the communications technology industry. Its unique cloud-based business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto’s all EVP-level account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto provides its clients with unparalleled industry intelligence through its proprietary information tools, including its Media Catalyst™ database of more than 15,000 industry influencers, and its PR Vibes™ blog/newsletter. In 2012, Calysto is launching a new kind of PR called Content PR.
Partners with The Enterprise Mobility Foundation to present “APP-solutely Enterprise”
NEW YORK, May 1, 2012 – 151 Advisors, a leading advisory and consulting firm for mobile, wireless, and web-based software and technology companies, will host “APP-solutely Enterprise” a free, full-day educational and networking event for CTIA WIRELESS® attendees to discuss channel development strategy. The highly interactive, fast-paced event will bring together CIOs, IT leaders, corporate decision makers, and enterprise mobility experts to discuss how to successfully build, deploy, and manage secure mobile applications in the enterprise.
Led by enterprise mobility experts Steve Brumer, of 151 Advisors, and Philippe Winthrop, of The Enterprise Mobility Foundation, “APP-solutely Enterprise” will focus on delivering actionable insights for companies building a mobile strategy, including discussions on best practices for managing and deploying mobile applications.
“Successful mobile strategies go way beyond email and communications to create positive ROI, but many organizations don’t know how to take advantage,” said Steve Brumer, partner at 151 Advisors. “We have developed an event that is jam packed with information and practical experience to help organizations deploy mobile applications and strategies in a secure and manageable way.”
“APP-solutely Enterprise” sessions will cover channel development strategy topics such as: choosing the right mobile application development platform; the role of mobile device management; mobile app management, deployment and support; and how to measure success and utilization of mobile applications. The event will also include discussions with enterprise managers about their real-life deployments and provide attendees with a chance to network with mobility experts, industry peers, vendors, and potential clients and partners.
What: APP-solutely Enterprise: How to Take Advantage of Mobile Apps in Your Organization
When: Monday May 7, 2012, 12:00 pm – 5:30 pm; Cocktails & networking from 5:30 pm – 7:30 pm
Who: CIOs, IT leaders, Mobility Managers, Corporate Decision Makers
Cost: FREE for all registered CTIA attendees
Get actionable insights from enterprise mobility experts for building a mobile strategy
Learn best practices for managing and deploying mobile enterprise applications
Hear from enterprise managers about their real-life deployments
Network with mobility experts, industry peers, vendors, and potential clients and partners
Engage in popular mobility discussion topics, including channel development strategy, deployment, security, management, distribution, provisioning, and more!
About 151 Advisors
151 Advisors is a leading advisory and consulting firm that helps mobile, wireless and web-based software and technology companies build and execute strategies to drive revenue growth. 151 Advisors works with companies of all sizes, from growth-stage startups to large global corporations, to develop and expand their business through proven sales, marketing, business development and distribution strategies. As an integrated part of client teams, 151 Advisors adds its experience and leverages its extensive global relationships in the technology and mobile ecosystem to position companies for growth and long term success.
Founded in 1984 and based in Washington, D.C., CTIA represents the U.S. wireless communications industry and the companies throughout the mobile ecosystem that enable Americans to lead a 21st century connected life.
NEW YORK, NY – A new alliance between JumpStart Global Advisors and 151 Ventures offers mobile, wireless, enterprise software and other growth-stage technology companies a highly cost-effective means of bringing their services to global markets with breakthrough go to market channel strategy.
JumpStart Global Advisors is a unit of New York-based strategic public relations firm Feintuch Communications and Long Island-based business development and professional services firm Gordon Global Associates. JumpStart Global offers an integrated set of market-entry services to international companies seeking to establish operations in the United States and Canada as well as providing strategic services for North American and other global companies seeking to internationalize into other markets.
151 Ventures is a leading consulting and advisory firm for mobile and wireless technology and software companies. With more than 150 years of combined hands-on experience, 151 Ventures provides a blend of business development, sales, M&A support, distribution and go to market channel strategy development services to mobile and wireless software developers, enterprise software companies, hardware manufacturers and mobile operators.
“Our focus on helping established companies to enter new markets in a timely and efficient manner has allowed numerous Asian and European companies, including Singapore-based Pteris Global and Stratech Systems, to get right to business in the United States, minus much of the risk and cost uncertainty associated with internationalization,” said Scott Gordon, managing director, JumpStart Global Advisors and president of Gordon Global Associates. “Our new partnership with 151 Ventures kicks our service offering up a very important level to help growing companies to establish sales and distribution channels immediately, helping them to generate revenue and move into the black more quickly.”
151 Ventures and JumpStart Global Advisors are targeting growth-stage technology companies based in Asia, Europe and North America, seeking to generate revenues and accelerate their time to market. “151 Ventures is expert at quickly analyzing a client’s sales and distribution strategy and then developing a winning strategy and execution plan to get their solutions into the market,” said Bill Rom, managing partner, 151 Ventures. “Our team has provided our services to a wide range of companies – from early and growth-stage startups to large multinational corporations – in a variety of technology sectors including enterprise software, M2M technology, mobile software and applications, smartphone technology, IT security, consumer web services, interactive content and entertainment. This alliance with JumpStart Global Advisors now provides the full suite of services and support companies need as they position themselves for growth in the global marketplace.”
For more information on JumpStart Global Advisors, and for inquiries about 151 Ventures support, write to email@example.com or call +1-212-808-4900.
About 151 Ventures
151 Ventures is a leading consulting and advisory firm that helps mobile software and technology companies build revenue and accelerate time to market through proven business development, sales, marketing, and distribution strategies. The firm helps clients develop a winning go to market channel strategy and then execute it to build revenue and drive profits. With experience from executive level positions at Fortune 500 companies and building successful, profitable technology startups, 151 Ventures leverages its extensive network of relationships around the world to position clients for growth and long term success.
About JumpStart Global Advisors
JumpStart Global Advisors, based in New York City, is a next-generation business consultancy helping to meet the needs of companies seeking to enter the North American market or internationalize into other markets. It provides businesses with a speedy, efficient and cost-effective business model without the need for costly capital outlays. Core services include business establishment; legal, financial, accounting and back office support; recruitment, sales strategy and compensation solutions; and marketing, branding, Web/digital services and strategic public relations. JumpStart Global Advisors founding partners are Gordon Global Associates and Feintuch Communications.
Steve Brumer Joins 151 Ventures to Service Growing Mobility Channel Development Consulting Practice
NEW YORK, NY – 151 Ventures, a leading consulting and advisory firm for mobile software and technology companies, announced today that it has joined forces with Wireless Rain, a wireless channel development consulting firm and former national dealer for all major North American wireless carriers. Wireless Rain has worked with thousands of channel partners in the wireless, mobility & M2M industries. Steve Brumer, founder and CEO of Wireless Rain, will join the 151 Ventures executive team as a partner.
With over 25 years experience in the wireless and mobile space, Mr. Brumer has been a dynamic entrepreneur with deep expertise in sales, marketing and channel development. His mantra is helping great wireless and mobile products or services companies find the right distribution and channels to guarantee sales growth and partnership success.
“By merging Wireless Rain with the 151 Ventures team, we will be able to provide clients with a full range of services and programs needed to help build dynamic successful companies within the wireless world,” said Steve Brumer. “I am thrilled and honored to be a partner in a firm that is a leader in an industry that has provided me with over two decades of challenges and excitement.”
151 Ventures will rebrand the Wireless Rain CHANNELOCK program, a complete channel sales partner strategy and deployment platform, as a service to its clients. CHANNELOCK encompasses a full range of services for channel development consulting including: industry channel marketing, channel sales training, channel partner web portal, wireless industry connections, distribution sales program, and channel partner recruitment service. A wide variety of companies from product manufacturers, software developers and web application service providers have utilized the program to expand their reach to alternative channels of distribution.
“Steve’s experience in channel and sales management as well as building strategic alliances in the wireless industry will be particularly valuable to the growing roster of 151 Ventures mobility clients,” said Bill Rom, managing partner, 151 Ventures. “His CHANNELOCK program for building complete channel platforms throughout the mobile ecosystem has proven successful time and time again and we’re excited to add those capabilities to our service offering.”
Mr. Brumer was the president and co-founder of Global Wireless Data, a national master dealer and value-added distributor of the leading manufacturers of wireless products and services. Under his direction, the company went from a self-funded start-up to over $18 million in revenue and became the largest master dealer for AT&T Wireless, Verizon Wireless, T-Mobile and Sprint providing thousands of resellers, dealers and agents with the provisioning of tens of thousands of wireless activations.
Mr. Brumer is an active thought leader in the wireless world, having spoken on wireless technology, products and future trends at CTIA, Wireless IT, CIO Symposium, C3 Expo & AFSM.
About 151 Ventures
151 Ventures is a leading channel development consulting and advisory firm that helps mobile software and technology companies build revenue and accelerate time to market through proven business development, sales, marketing and distribution strategies. The firm helps clients develop a winning go-to-market strategy and then execute it to build revenue and drive profits. With experience from executive level positions at Fortune 500 companies and building successful, profitable technology startups, 151 Ventures leverages its extensive network of relationships around the world to position clients for growth and long term success.
NEW YORK and BRUSSELS – MIIAtech, a next generation search and analytics software company, has selected 151 Ventures and Feintuch Communications to conduct an integrated business development, marketing and public relations campaign with a strong channel sales marketing plan.
Headquartered in Brussels with offices in Hong Kong and New York, MIIAtech is preparing for its formal market entry later this summer. The company’s core technology platform, called Tautona™, understands the meaning and context of words and phrases, allowing businesses to search for and quickly find information hidden in large, multi-lingual enterprise databases. Tautona addresses the problem of information overload and inadequate searches for information.
“Our developers have been hard at work for several years now, building a software platform that helps companies to find and utilize the information hidden in their complex IT infrastructures,” said Stephen Lernout, chief executive officer, MIIAtech. “Partnering with the experienced business executives at 151 Ventures and the PR team at Feintuch Communications should prove valuable to us as we introduce our technology into several vertical market segments.”
“By understanding the meaning of text across multiple languages, MIIAtech’s search and analytics platform has the ability to revolutionize knowledge and information sharing across the global enterprise,” said Bill Rom, managing partner, 151 Ventures. “We’re excited to partner with MIIAtech to build out the company’s sales and distribution channels and to bring the company’s technology to market in North America.”
“MIIAtech’s Natural Language Processing and semantic search technology has the potential to be a game-changer for knowledge workers, sales persons and executives seeking to locate the precise information hidden within their enterprises,” said Henry Feintuch, president, Feintuch Communications. “We’re proud to be part of the MIIAtech team and to utilize our experience in supporting dozens of companies in software development, artificial intelligence, technology associations and others.”
MIIAtech is a next generation search and analysis software company. The company has developed an advanced multi-lingual Natural Language Processing platform, called TautonaTM, which understands the meaning of what is being searched for and delivers the right information when it is needed, faster and more accurately than any other search system. The Tautona platform helps companies to save time and money by helping them to find the precise information they need from large, complex enterprise databases. MIIAtech, part of MIIA Belgium BVBA, is headquartered in Brussels, with corporate and sales offices in Hong Kong and the United States.
About 151 Ventures
151 Ventures is a leading consulting and advisory firm that helps mobile software and technology companies build revenue and accelerate time to market through a proven channel sales marketing plan, along with business development, sales, marketing and distribution strategies. The firm helps clients develop a winning go-to-market strategy and then execute it to build revenue and drive profits. With experience from executive level positions at Fortune 500 companies and building successful, profitable technology startups, 151 Ventures leverages its extensive network of relationships around the world to position clients for growth and long term success.
About Feintuch Communications
Feintuch Communications, based in New York City, is a strategic relations firm offering clients an integrated blend of public relations, advertising/marketing, investor relations and other services to meet their business objectives. Part of international PR alliance ECP Global, the firm specializes in B-to-B and B-to-C programs with a focus in technology, financial services, advertising and media and energy/clean tech. Feintuch Communications prides itself on its strong service ethic, senior counsel and hands-on support.
Tautona is a trademark of MIIA Belgium BVBA. All other trade names are the property of their respective owners.
David Croslin Joins the 151 Ventures Advisory Board Program to Help Mobile Technology Companies Successfully Go To Market
NEW YORK, NY – 151 Ventures, a leading execution-focused IoT go to market strategy consulting and advisory firm for mobile and wireless technology companies, today announced that David Croslin will join its team of executives as a part of the 151 Ventures Advisory Board Program. The program is designed to help technology startups get off the ground quickly and accelerate their growth. Mr. Croslin is the former Chief Technologist of Communications, Media and Entertainment at Hewlett Packard as well as former Chief Product Architect at Verizon Business, where he was responsible for all IP, Web and next generation products.
“With his extensive background in product innovation, David is the perfect fit to join our Advisory Board Program to help startups overcome their business and product development challenges,” says Bill Rom, Managing Partner of 151 Ventures. “Many young companies think they’re prepared for success, whether they’ve received funding or not, when in reality there’s still a lot of work to be done to generate revenue and create a sustainable business model and that’s where we add value.”
The 151 Ventures Advisory Board Program was launched in January 2009 to help early-stage mobile and wireless technology companies roll out their IoT go to market strategy faster and more successfully. Whether they need help refining sales and marketing strategies, business development, expanding channels and distribution, shaping their revenue model, product development, or even fundraising, executives of emerging technology companies can take advantage of the 151 Ventures management and entrepreneurial experience.
As a part of the 151 Ventures Advisory Board Program Mr. Croslin, an industry leading visionary and innovator with over 25 granted and pending patents, will advise companies on how to develop their new products and enhance existing ones to effectively disrupt markets and carve out new market opportunities.
“I’m looking forward to helping the management and development teams of innovative technology companies accelerate their exciting period of growth,” said Mr. Croslin. “The 151 Ventures team has quite a track record of helping companies succeed and I’m excited to be a part of it.”
The Advisory Board Program gives technology startups and emerging growth companies access to a team of senior IoT go to market strategy executives that have held executive level positions at Fortune 500 companies and bring experience from more than 20 successful technology startups. These companies can tap into the entire executive team for a few hours a month, at an investment designed specifically to address the financial restrictions of a new company, to bounce ideas, deal with market challenges and opportunities, source valuable contacts and get insight that leads to long term results.
For more information about the 151 Ventures Advisory Board Program and to download our Free Go-to-Market Checklist to assess how well your company is prepared for growth, please contact 151 Advisors.
About 151 Ventures
151 Ventures is a leading execution-focused consulting and advisory team of executives for early and growth-stage mobile technology and software companies that develops and drives new revenue through proven business development, sales and distribution strategies. The team helps clients develop a winning strategy to build revenue and then execute it to drive profits. With more than 100 years combined experience building profitable technology companies, our team members come from executive level positions at Fortune 500 companies and bring experience from more than 20 successful technology startups. We leverage our extensive relationships around the world to position clients for growth and long term success. For more information, please contact us.