Direct to Consumer or Retailer Led?
A key decision point in your go-to-market strategy is determining whether it is in your best interests to market your products directly to consumers or if there are retailers who will add significant value for the added cost structure they bring. The 151 Advisors team helps vet potential channel partners and ensure that they have the necessary outlets and knowledge to make your product launch and long-term sales successful. During the research, we may determine that the product or service makes sense as a direct to consumer product, in which case we walk you through creating a strong marketing strategy to reach your intended target audience.
Defining and Creating Resources
Our decades of experience in channel development means you’re benefiting from a team who understands what it takes to create and launch a bestselling product, from promotional and sales incentives to marketing materials and customer support. Pricing strategies, sales training programs, lead generation — these are all topics where we excel and will share our hard-earned knowledge with you as a preferred customer. It would be difficult if not impossible for one individual or a small team to create the range of information and analysis required to sell into a large retailer or eCommerce platform, such as:
- Financial modeling plans
- Store promotional plans
- Sales incentives
- Warranty and RMA programs
- Product positioning
- Inventory management
- Brand awareness marketing plans
- Channel marketing materials: brochures, sales kits, presentations and demo kits
These detailed overviews of your strategy will provide you with the leverage that you need to encourage a large channel partner to take part in your new venture, as they need to know that you’re fully committed to the marketing effort to drive customers to the store to purchase your products and services.
Pricing your product may be the most delicate balance of all, and yet another opportunity to lean on our years of experience working with telecom channel partners. Your pricing margins must be significant enough to ensure you can pay through multiple tiers, while still being competitive in the marketplace. We leverage our hundreds of successful go-to-market projects — your project will be the next entry on our success list!
There are thousands of details required to get a product ready for sale from marketing budgets, to sales materials, to channel partner strategies and more. Our team works with you to thoroughly evaluate your products or services and define the channel sales strategy that will work for you. Contact our dedicated and professional consultants today at 917-521-5272 or fill out our online contact form for a quick response.