151 Advisors is now 
a Momenta Partners 

151 Advisors is now
a Momenta Partners

APP-SOLUTELY IoT: Hardware and Devices Panel2017-09-20T03:06:13-04:00

Project Description

APP-SOLUTELY IoT Panel Highlights The Capabilities Of IoT Devices

IoT Hardware and Devices Panel
This APP-SOLUTELY IoT session focuses on Internet-enabled hardware, chips, modules, edge devices and other IoT products, highlighting the many capabilities of IoT devices in the market today.

Brad Sherrard of u-blox said the number of devices needed and the size of the network depends on the use case. What problem is being solved? Is the network covered? These questions drive a dual-mode solution. On any given day, a mobile device has a percentage of messages that won’t be sent because it is out of coverage. The company should ask, is the customer willing to give up that 2 to 8% of business? Tri-mode devices are also deployed, using cellular, satellite, and Bluetooth devices. A portfolio of devices allows them to meet many different use cases, like in maritime, heavy equipment, transportation, and oil and gas.

The cost to transmit data depending on what type of technology is being used should be taken into account as well. Cell networks are not necessarily as ubiquitous and seamless for users to move around the globe. The networks need to be cost-optimized. Bluetooth and Wi-Fi are preferred, especially with big data needs.

Michael Finegan of MultiTech said hybrid networks also bring benefits to cellular companies. Adding networks together creates a complementary factor that can be leveraged. There are a lot of gaps in coverage capabilities, but developing technology makes hybrid networks possible.

Jeff Clemow of Telit said the low-power industry is evolving in front of them, making it hard to predict what the future holds. Companies need to understand what they are trying to accomplish — is it a little data, a lot of data? Is it static or mobile? There are verticals that haven’t been explored in M2M, let alone IoT. The new technologies being seen are going to drive competition that will change behavior in legacy environments.

Craig Malone said ORBCOMM customers have assets they want telematics solutions for that will last the lifetime of the asset. When you talk about technology evolution, something that gets a lot of attention is needed to be deployed today, a solution that will last a lifetime. Dual mode and tri-mode can be leveraged to ensure network diversity. It gives a certain amount of protection from technology migration that is driven by other aspects of the cellular market beyond just M2M.

Brad Sherrard said everything in the American market right now is driven by cell phones. This trend is moving two different directions. As cell phones operate faster, it becomes more expensive and there is a shorter battery life. The other way is trying to reduce all of that by lowering the bandwidth and lowering the power consumption to be more appropriate for a use case of a connected device.

Michael Finegan said cellular batteries are a big focus right now and lower is a huge need. Companies are seeing a lot of growth projections coming out of battery-operated solutions. Enablement of tiny data into the market makes it relevant to a bigger solution. Purpose-built technology for low power requires little data. This makes the cost of modules and deployment lower, but there is still a need for aggregation and delivery.

Brad Sherrard said certification of new devices comes from the government, a regulatory body, and carrier requirements. The process can be complicated and expensive. Michael Finegan said a pre-certified model is important for new devices to get to market quickly. Mainstreaming the certification process drives price performance and the price of certification down. Jeff Clemow said businesses need to know where they are in the development cycle if they want to enter the cellular market, especially if it is a first-generation product. Leveraging a product that is already pre-certified makes things so much easier. A lot of design shops can be hired for evaluation and testing of new products, all the way to the CM level. For these companies, they need to be educated, learn the nuances of the market, and talk to experts.

Steve Brumer — Partner at 151 Advisors

Craig Malone —EVP, Product Development at ORBCOMM
Michael Finegan — Director of Business Development at MultiTech
Jeff Clemow — Director of NA Channel Sales at Telit
Brad Sherrard — SVP, u-blox