151 Advisors is now 
a Momenta Partners 

151 Advisors is now
a Momenta Partners

APP-SOLUTELY IoT – IoT Case Study: Development to Deployment2017-10-04T21:18:18-04:00

Project Description

IoT Case Study-Development to Deployment

IoT Development to Deployment Panel
During this session, IoT Safety Solutions, Twilio and T-Mobile discuss the overall business needs and challenges that have to be addressed to bring a PERS (Personal Emergency Response System) device to market. Additionally, each company will highlight how their offerings can support solution providers in accelerating time-to-market and enable companies to leverage IoT to offer new products, services, and solutions.

Brian Garrepy of IoT Safety Solutions Inc. said his company is focusing right now in mobile PERS devices industry is the aging in place and the traditional structure. It is their goal to never stop developing and looking for partners to help them in developing to meet their customers’ needs. Success is found in listening to customers. The logistics of providing a mobile PERS product to distributors can be complex and IoT Safety Solutions is working to figure how to make it easy for a monitoring company to deliver this product to their dealers, who then get it to the customers. A complex ecosystem is necessary here. For example, PERS devices include location services.

Chetan Chaudhary of Twilio, a cloud communications platform, said his company has 1,500 carriers under its hood. Its services incorporate voice, messaging, video, VPN, and wireless products. It is a developer-first platform and has a console to provide a visual.

Shelby Noakes said T-Mobile is the “un-carrier”: customer-focused, simple, value, and more freedom. T-Mobile is trying to bring those same values to IoT. T-Mobile’s product is network; they are not in the business of writing software and hardware solutions. For IoT, they are deploying narrowband throughout the United States by Summer 2018 and offering both NV and M1 networks.

Brian Garrepy said when developing PERS devices, the voice element is important, but also complex. A voice component in an M2M application has specific technology options.

Chetan Chaudhary said his approach with development is through technical solutions, and talking through them. In Twilio, documentation is specific and technical. In additional, the IoT and wireless side has video and a step by step guide to explain types of things developers should look at. It gives them an idea of what it takes to take an idea from a concept to a product. For established companies, the more educated the market is, the better. Established markets have democratized communications for everyone.

Brian Garrepy said the hardest part of IoT development is finding the right pieces that fit into their world. Every element must seamlessly plug in and not disrupt each other. He asks himself: How can I make this as easy as possible for others to bring in and access?

Shelby Noakes said T-Mobile works to take an entire ecosystem worldwide and apply it to different networks. A module store is critical to make sure they are working with everyone to provide the right choices. Educating partners on what it takes to deploy systems is key when applying across different networks. It makes things simpler to identify pain points that the carrier recognizes. T-Mobile has the ability to have a global rate plan, but the module has to work around the world. There are a lot of components involved in developing an IoT device, but it is important to work to engage in the ecosystem so partners are all on the same page and tell the same story. A key task over the past year is educating the market because T-Mobile can’t get in front of every customer.

Chetan Chaudhary said from an un-carrier perspective, T-Mobile has been adamant. T-Mobile has partnered with Netflix and other folks to bring value. They pick the best breed companies to partner with, compared to other carriers who try to build everything in house and re-sell it With T-Mobile, they bring the ecosystem and pull companies along to bring the best value. Steve Brumer said with the un-carrier piece, from a module standpoint, T-Mobile provides easy certification and an easy process for companies developing IoT devices. Shelby Noakes said T-Mobile is safe for network device testing. They created this process to provide comfort and T-Mobile gets to look at how it works. The safe for network testing is now required for all the partners to bring the ecosystem together. Brian Garrepy said when bring products onto his platform, partnering with T-Mobile allows him to bring clients and offer them free certification or subsidy. He said these partnerships legitimize the product.

Brian Garrepy said bringing an IoT device from deployment to development is harder than you think and more complex. It involves multiple companies, layers, and software in that one device, with pieces and protocols that have to work together. It takes 10 different companies to get that device into your hands. Chetan Chaudhary said the best thing to do is just get started. Companies can’t do anything by white boarding. It is a puzzle and you have to start with the first piece. Shelby Noakes said T-Mobile provides a lot of network variety, aggressive pricing, and a company simple to work with. They want to be synonymous with being better, including speed, coverage, and flexible pricing — allowing their companies to do more on the network.

Steve Brumer, Partner at 151 Advisors

Brian Garrepy, Director of Business Development at IoT Safety Solutions Inc
Shelby Noakes, Director of M2M/IoT Sales at T-Mobile
Chetan Chaudhary, Head of IoT Business Unit at Twilio